> ## Documentation Index
> Fetch the complete documentation index at: https://learn.orbexa.io/llms.txt
> Use this file to discover all available pages before exploring further.

# WooCommerce merchant AI agent setup guide

> Step-by-step AI agent commerce setup for WooCommerce merchants — plugin configuration, structured data, llms.txt, and trust signal integration on WordPress.

# WooCommerce Merchant Setup

WooCommerce is the most popular e-commerce plugin for WordPress, powering roughly 36% of online stores worldwide. Compared to Shopify's hosted model, WooCommerce's self-hosted nature gives you more control over AI visibility -- but also requires more manual configuration.

## 6.1 WooCommerce's AI Visibility Baseline

| Infrastructure     | WooCommerce Default         | What You Need to Do                              |
| ------------------ | --------------------------- | ------------------------------------------------ |
| SSL certificate    | Depends on your host        | Confirm it is configured (Let's Encrypt is free) |
| Schema.org Product | Requires a plugin           | **Install an SEO plugin to auto-generate**       |
| Sitemap            | Requires a plugin           | **Install an SEO plugin to auto-generate**       |
| robots.txt         | Auto-generated by WordPress | Check that AI crawlers are not blocked           |
| llms.txt           | Not included                | **Must be created manually**                     |
| agent.json         | Not included                | **Must be created manually**                     |
| DMARC/SPF/DKIM     | Depends on domain config    | Must be configured in DNS                        |
| DNSSEC             | Depends on domain registrar | Must be enabled at the registrar                 |

## 6.2 Action Checklist

### Step 1: Schema.org Product Markup (10 minutes)

WooCommerce does not include structured data markup by default. You need a plugin:

**Recommended options (choose one):**

* **Yoast SEO** + **Yoast WooCommerce SEO** -- the most popular combination; automatically generates JSON-LD Product markup for all product pages
* **RankMath** -- has built-in WooCommerce support; the free version is sufficient
* **ORBEXA WooCommerce Plugin** -- generates Schema.org markup plus llms.txt and agent.json automatically

After installation, verify with the [Google Rich Results Test](https://search.google.com/test/rich-results) -- test any product page and confirm Product markup is detected.

### Step 2: Create llms.txt (5 minutes)

WooCommerce's advantage: you can place files directly in the root directory.

Via FTP or your hosting file manager, create an `llms.txt` file in the WordPress root directory:

```
# Your Brand Name

> One-sentence description of your business

## About Us
Brief company history, core business, and service regions.

## Product Categories
- Category 1: Description
- Category 2: Description

## Policies
- Return Policy: link
- Privacy Policy: link

## Contact
- Website: yourdomain.com
- Email: hello@yourdomain.com
```

You can also use a WordPress plugin to maintain this automatically -- search for "llms.txt" or use the ORBEXA plugin.

### Step 3: Check and Optimize robots.txt (5 minutes)

WordPress auto-generates `robots.txt`. Visit `yourdomain.com/robots.txt` and confirm:

1. AI crawlers are not blocked (ChatGPT-User, Claude-Web, PerplexityBot, etc.)
2. The `/wp-json/` path is not blocked (the WooCommerce API depends on it)

If changes are needed, install Yoast SEO and edit via SEO -> Tools -> File editor.

### Step 4: DNS Security Configuration (30 minutes)

Configure at your domain registrar:

1. **DMARC**: Add a DNS TXT record for `_dmarc.yourdomain.com` -> `v=DMARC1; p=quarantine; rua=mailto:dmarc@yourdomain.com`
2. **SPF**: Add a DNS TXT record -> `v=spf1 include:_spf.google.com ~all` (adjust based on your email provider)
3. **DKIM**: Usually provided by your email service (Google Workspace, Zoho, etc.) with setup instructions
4. **DNSSEC**: Enable in your domain registrar's dashboard

### Step 5: Optimize Sitemap (5 minutes)

Confirm your Sitemap includes all product pages:

1. Visit `yourdomain.com/sitemap.xml`
2. Confirm there is a `product-sitemap.xml` sub-map
3. Spot-check a few product URLs to make sure they are correct

If you use Yoast SEO or RankMath, the Sitemap is maintained automatically.

## 6.3 WooCommerce-Specific Advantages

WooCommerce has several characteristics that are especially favorable for AI visibility:

1. **Full file system control** -- llms.txt and agent.json can be placed directly in the root directory
2. **Open-source ecosystem** -- a large number of free plugins support structured data
3. **Customization depth** -- you can precisely control every field in your Schema.org markup
4. **API-friendly** -- the WooCommerce REST API natively supports structured data output

## 6.4 Verify Your Improvements

After completing these steps, allow 24-48 hours, then re-check your domain's trust score. Focus on:

* D dimension: Schema.org Product markup + llms.txt
* S dimension: DMARC/SPF/DKIM/DNSSEC
* T dimension: completeness of privacy and return policy pages

***

**Next chapter**: [Custom-Built Site Setup](/en/book-1/ch7-custom-site) -- the setup guide for non-Shopify/WooCommerce sites