> ## Documentation Index
> Fetch the complete documentation index at: https://learn.orbexa.io/llms.txt
> Use this file to discover all available pages before exploring further.

# AI-SEO tools and monitoring dashboards

> The AI-SEO tool landscape — from free utilities to professional platforms, covering diagnostics, monitoring, and optimization workflows.

# Tools and Dashboard

## 12.1 AI-SEO Tool Categories

| Category                       | Purpose                                    | Recommended Tools                              |
| ------------------------------ | ------------------------------------------ | ---------------------------------------------- |
| **Structured data validation** | Verify Schema.org markup correctness       | Google Rich Results Test, Schema.org Validator |
| **DNS security checks**        | Verify DNSSEC / DMARC / SPF configuration  | MXToolbox, DNS Checker                         |
| **SSL inspection**             | Check certificate status and configuration | SSL Labs                                       |
| **AI trust assessment**        | Comprehensive trust scoring                | ORBEXA Verify, or a custom system              |
| **Crawler log analysis**       | Analyze AI crawler visit behavior          | Server logs + analysis tools                   |
| **Search engine management**   | Submit Sitemaps, check index status        | Google Search Console, Bing Webmaster          |

## 12.2 Free Tools in Detail

### Google Rich Results Test

**URL**: [search.google.com/test/rich-results](https://search.google.com/test/rich-results)

**Purpose**: Check whether a page's structured data markup is correct and capable of triggering Google rich results.

**How to use**:

1. Enter your product page URL
2. Wait for the test to complete
3. Check whether Product markup appears under "Detected structured data"
4. Review any errors or warnings

### MXToolbox

**URL**: [mxtoolbox.com](https://mxtoolbox.com/)

**Purpose**: Check DNS records, DMARC, SPF, DKIM, and other email security configurations.

**Common checks**:

* `mxtoolbox.com/SuperTool.aspx?action=dmarc%3ayourdomain.com` -- Check DMARC
* `mxtoolbox.com/SuperTool.aspx?action=spf%3ayourdomain.com` -- Check SPF
* `mxtoolbox.com/SuperTool.aspx?action=dns%3ayourdomain.com` -- Full DNS overview

### SSL Labs

**URL**: [ssllabs.com/ssltest](https://www.ssllabs.com/ssltest/)

**Purpose**: Deep inspection of SSL/TLS certificate configuration with a security grade.

### DNSSEC Debugger

**URL**: [dnssec-debugger.verisignlabs.com](https://dnssec-debugger.verisignlabs.com/)

**Purpose**: Specifically verify that DNSSEC is configured correctly.

### Google Search Console

**URL**: [search.google.com/search-console](https://search.google.com/search-console/)

**Purpose**: View your site's index status in Google, submit Sitemaps, and review structured data reports.

## 12.3 AI Crawler Log Analysis

Analyzing which AI crawlers visit your site is a direct indicator of AI visibility.

### Identifying AI Crawlers in Server Logs

```bash theme={null}
# Find AI crawler visits in Nginx logs
grep -E "ChatGPT-User|GPTBot|Claude-Web|ClaudeBot|PerplexityBot|Applebot-Extended" access.log

# Count visits by each AI crawler
grep -oE "ChatGPT-User|GPTBot|Claude-Web|ClaudeBot|PerplexityBot" access.log | sort | uniq -c | sort -rn
```

### Key Metrics to Monitor

* **Visit frequency**: How often AI crawlers visit
* **Pages crawled**: Which pages AI crawlers focus on
* **Response status**: Whether there are excessive 404 or 403 errors
* **New crawlers**: Whether new AI crawlers have started visiting

## 12.4 Routine Workflow

### Weekly (5 minutes)

* [ ] Check whether the AI trust score has changed
* [ ] Review AI crawler visit volume in server logs

### Monthly (30 minutes)

* [ ] Test 3-5 product pages with Google Rich Results Test
* [ ] Check DNS security configuration (MXToolbox)
* [ ] Check SSL certificate expiration date
* [ ] Update llms.txt if there are new products or policy changes
* [ ] Generate the monthly AI-SEO report

### Quarterly (2 hours)

* [ ] Comprehensive review of Schema.org markup coverage
* [ ] Check whether robots.txt rules need updating
* [ ] Verify the Sitemap includes all in-stock products
* [ ] Benchmark competitor trust scores
* [ ] Evaluate whether to register for an LEI or upgrade the SSL certificate

***

**Next chapter**: [Monthly Optimization Checklist](/en/book-6/ch13-monthly-checklist) — Essential monthly AI-SEO maintenance tasks