> ## Documentation Index
> Fetch the complete documentation index at: https://learn.orbexa.io/llms.txt
> Use this file to discover all available pages before exploring further.

# AI-SEO practitioner guide to trust signals

> AI-SEO learning path — master structured data, llms.txt, trust signals, and the new SEO skills required for the AI era in about 1 hour.

# AI-SEO in Practice

Traditional SEO optimizes for Google's crawler. AI-SEO optimizes for the crawlers behind ChatGPT, Claude, Gemini, and other AI agents. The rules are different.

**Estimated time**: \~1 hour

## Learning Steps

<Steps>
  <Step title="AI-SEO vs Traditional SEO">
    Read [Book 6, Chapter 1: AI-SEO vs Traditional SEO](/en/book-6/ch1-ai-seo-vs-traditional)

    Search engine crawlers and AI agent crawlers work in fundamentally different ways. Learn the key differences and the AI-SEO maturity model.
  </Step>

  <Step title="Technical Infrastructure">
    Read [Book 6, Chapter 2: Technical Infrastructure](/en/book-6/ch2-technical-infrastructure)

    SSL, DNSSEC, DMARC/SPF/DKIM, HSTS — the technical signals AI agents care about, with complete configuration guides.
  </Step>

  <Step title="Structured Data">
    Read [Book 6, Chapter 3: Schema.org in Practice](/en/book-6/ch3-schema-org)

    A comprehensive guide to Schema.org Product markup. JSON-LD format, required and recommended properties, with code examples.
  </Step>

  <Step title="The AI Discoverability Trio">
    Read Book 6, Chapters 5-7:

    * [robots.txt Optimization](/en/book-6/ch5-robots-txt)
    * [llms.txt Authoring Guide](/en/book-6/ch6-llms-txt)
    * [agent.json Service Declaration](/en/book-6/ch7-agent-json)
  </Step>

  <Step title="Trust Signal Optimization">
    Read Book 6, Chapters 9-10:

    * [Policy Quality](/en/book-6/ch9-policy-quality)
    * [Business Identity](/en/book-6/ch10-business-identity)
  </Step>

  <Step title="Monthly Audit Checklist">
    Read [Book 6, Chapter 13: Monthly Optimization Checklist](/en/book-6/ch13-monthly-checklist)

    Weekly, monthly, and quarterly AI-SEO items you should be reviewing.
  </Step>

  <Step title="Verify Your Score">
    Go back to [orbexa.io/verify](https://orbexa.io/verify) and see how your trust score has changed after optimization.
  </Step>
</Steps>