How to Improve Your Trust Score

10.1 Score Improvement Roadmap

Starting Point	Target	Focus Dimensions	Estimated Timeline
UNRATED (0-59) to BRONZE (60)	S + D	1-2 weeks
BRONZE (60) to SILVER (70)	T + D	2-3 weeks
SILVER (70) to GOLD (80)	V + G	1-3 months
GOLD (80) to PLATINUM (90)	All dimensions	3-6 months

10.2 Actions by Dimension

V Dimension (Weight: 40%) — Highest Impact

Action	Difficulty	Expected Improvement	Cost
Ensure a valid SSL certificate	Low	Baseline requirement	Free
Upgrade to an OV or EV certificate	Medium	+3-5 points	$100-500/year
Register an LEI number	Medium	+5-10 points	$60-100/year
Maintain domain registration for 3+ years	Time	Natural growth	—

S Dimension (Weight: 15%) — Quickest Wins

Action	Difficulty	Expected Improvement	Cost
Enable DNSSEC	Low	+3-5 points	Free
Configure DMARC	Low	+2-3 points	Free
Configure SPF + DKIM	Low	+2-3 points	Free
Enable HSTS	Low	+1-2 points	Free
Add a CAA record	Low	+1 point	Free

G Dimension (Weight: 20%) — Requires Corporate Credentials

Action	Applicable To	Expected Improvement
LEI registration	Any incorporated entity	+5-10 points
Presence on Finnhub	Publicly listed companies	+5-8 points
Complete SEC filings	US-listed companies	+3-5 points

T Dimension (Weight: 10%) — Most Accessible

Action	Difficulty	Expected Improvement
Rewrite your privacy policy for clarity	Low	+2-4 points
Publish a comprehensive return policy	Low	+2-3 points
Display complete contact information	Low	+1-2 points
Add Organization schema markup	Medium	+1-2 points

D Dimension (Weight: 15%) — Greatest Leverage

Action	Difficulty	Expected Improvement
Add Schema.org Product markup	Medium	+5-8 points
Create an `llms.txt` file	Low	+3-5 points
Create an `agent.json` file	Low	+2-3 points
Optimize your sitemap	Low	+1-2 points
Allow AI crawlers in `robots.txt`	Low	+1-2 points

10.3 The 30-Day Improvement Plan

Week 1: Security Foundations

Enable DNSSEC
Configure DMARC + SPF
Enable HSTS

Week 2: Data Quality

Add Schema.org Product markup to all product pages
Create an llms.txt file
Update robots.txt to allow AI crawlers

Week 3: Transparency

Rewrite your privacy policy
Publish a clear return and refund policy
Ensure complete contact information is displayed

Week 4: Verification and Optimization

Review your updated score and compare changes
Apply targeted improvements to your lowest-scoring dimension
Create an agent.json file

10.4 AI Prompt: Personalized Improvement Plan

See Templates and Prompts — Trust Score Improvement Plan for ready-to-use AI prompts that generate a customized improvement plan for your domain.

Next chapter: OTR-ID Lifecycle — Creation, updates, and usage of domain identifiers

AI agent OTR integration patterns OTR-ID lifecycle and status management