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How to Improve Your Trust Score

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10.1 Score Improvement Roadmap

Starting PointTargetFocus DimensionsEstimated Timeline
UNRATED (0-59) to BRONZE (60)S + D1-2 weeks
BRONZE (60) to SILVER (70)T + D2-3 weeks
SILVER (70) to GOLD (80)V + G1-3 months
GOLD (80) to PLATINUM (90)All dimensions3-6 months

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10.2 Actions by Dimension

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V Dimension (Weight: 40%) — Highest Impact

ActionDifficultyExpected ImprovementCost
Ensure a valid SSL certificateLowBaseline requirementFree
Upgrade to an OV or EV certificateMedium+3-5 points$100-500/year
Register an LEI numberMedium+5-10 points$60-100/year
Maintain domain registration for 3+ yearsTimeNatural growth—

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S Dimension (Weight: 15%) — Quickest Wins

ActionDifficultyExpected ImprovementCost
Enable DNSSECLow+3-5 pointsFree
Configure DMARCLow+2-3 pointsFree
Configure SPF + DKIMLow+2-3 pointsFree
Enable HSTSLow+1-2 pointsFree
Add a CAA recordLow+1 pointFree

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G Dimension (Weight: 20%) — Requires Corporate Credentials

ActionApplicable ToExpected Improvement
LEI registrationAny incorporated entity+5-10 points
Presence on FinnhubPublicly listed companies+5-8 points
Complete SEC filingsUS-listed companies+3-5 points

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T Dimension (Weight: 10%) — Most Accessible

ActionDifficultyExpected Improvement
Rewrite your privacy policy for clarityLow+2-4 points
Publish a comprehensive return policyLow+2-3 points
Display complete contact informationLow+1-2 points
Add Organization schema markupMedium+1-2 points

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D Dimension (Weight: 15%) — Greatest Leverage

ActionDifficultyExpected Improvement
Add Schema.org Product markupMedium+5-8 points
Create an llms.txt fileLow+3-5 points
Create an agent.json fileLow+2-3 points
Optimize your sitemapLow+1-2 points
Allow AI crawlers in robots.txtLow+1-2 points

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10.3 The 30-Day Improvement Plan

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Week 1: Security Foundations

  • Enable DNSSEC
  • Configure DMARC + SPF
  • Enable HSTS

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Week 2: Data Quality

  • Add Schema.org Product markup to all product pages
  • Create an llms.txt file
  • Update robots.txt to allow AI crawlers

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Week 3: Transparency

  • Rewrite your privacy policy
  • Publish a clear return and refund policy
  • Ensure complete contact information is displayed

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Week 4: Verification and Optimization

  • Review your updated score and compare changes
  • Apply targeted improvements to your lowest-scoring dimension
  • Create an agent.json file

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10.4 AI Prompt: Personalized Improvement Plan

See Templates and Prompts — Trust Score Improvement Plan for ready-to-use AI prompts that generate a customized improvement plan for your domain.
Next chapter: OTR-ID Lifecycle — Creation, updates, and usage of domain identifiers