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Configuration Templates

The following templates are ready to copy and deploy. Replace each {{placeholder}} with your actual information.

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1. llms.txt Template

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E-commerce Website

# {{brand_name}} — {{one_line_description}}

> {{brand_name}} is {{business_description}}, specializing in {{product_categories}}, serving {{target_audience}}.

## About Us
{{company_name}} was founded in {{year}}, headquartered in {{city}}.
{{2-3 sentences describing company history, scale, and core strengths}}.
Currently offering {{number}} products across {{main_categories}}.

## Product Categories
- [{{category_1}}](https://{{domain}}/category/{{slug1}}): {{brief_description}}
- [{{category_2}}](https://{{domain}}/category/{{slug2}}): {{brief_description}}
- [{{category_3}}](https://{{domain}}/category/{{slug3}}): {{brief_description}}
- [{{category_4}}](https://{{domain}}/category/{{slug4}}): {{brief_description}}

## Brands
{{If you carry branded products, list brand names here. Otherwise, remove this section.}}

## Shipping & Returns
- Shipping coverage: {{shipping_regions}}
- Delivery time: {{delivery_description}}
- Return policy: {{return_policy_summary}}
- [Full return policy](https://{{domain}}/return-policy)

## Policies
- [Privacy policy](https://{{domain}}/privacy-policy)
- [Terms of service](https://{{domain}}/terms)

## Contact
- Website: https://{{domain}}
- Support email: {{email}}
- Phone: {{phone}}
- Address: {{full_address}}

## Certifications & Awards
{{If you hold industry certifications or awards, list them here. Otherwise, remove this section.}}

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SaaS / Service Website

# {{product_name}} — {{one_line_description}}

> {{product_name}} provides {{core_functionality}} for {{target_customers}}.

## About Us
Founded in {{year}}, headquartered in {{city}}. {{customer_count}} customers across {{industries}}.

## Products
- [{{feature_1}}](https://{{domain}}/{{path1}}): {{description}}
- [{{feature_2}}](https://{{domain}}/{{path2}}): {{description}}
- [{{feature_3}}](https://{{domain}}/{{path3}}): {{description}}

## Pricing
- {{free_tier}}: {{limitations}}
- {{paid_tier}}: {{price}}
- [Full pricing](https://{{domain}}/pricing)

## Technical
- API docs: [{{domain}}/docs](https://{{domain}}/docs)
- Status page: [status.{{domain}}](https://status.{{domain}})

## Contact
- Website: https://{{domain}}
- Email: {{email}}
Deployment path: https://yourdomain.com/llms.txt

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2. agent.json Template

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Basic Version (Product Discovery Only)

{
  "schema_version": "1.0",
  "name": "{{brand_name}}",
  "description": "{{one_line_description}}",
  "url": "https://{{domain}}",
  "logo": "https://{{domain}}/logo.png",
  "capabilities": {
    "product_discovery": {
      "enabled": true,
      "formats": ["json-ld"]
    }
  },
  "structured_data": {
    "schema_org": true,
    "llms_txt": true,
    "sitemap": "https://{{domain}}/sitemap.xml"
  },
  "policies": {
    "privacy": "https://{{domain}}/privacy-policy",
    "returns": "https://{{domain}}/return-policy",
    "terms": "https://{{domain}}/terms"
  },
  "contact": {
    "email": "{{support_email}}"
  }
}

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Full Version (Multi-Protocol Support)

{
  "schema_version": "1.0",
  "name": "{{brand_name}}",
  "description": "{{one_line_description}}",
  "url": "https://{{domain}}",
  "logo": "https://{{domain}}/logo.png",
  "capabilities": {
    "product_discovery": {
      "enabled": true,
      "protocols": ["ucp"],
      "endpoint": "https://{{domain}}/.well-known/ucp/products",
      "formats": ["json-ld", "json"]
    },
    "checkout": {
      "enabled": true,
      "protocols": ["acp"],
      "endpoint": "https://{{domain}}/api/acp/checkout"
    },
    "customer_service": {
      "enabled": true,
      "protocols": ["mcp"],
      "endpoint": "https://{{domain}}/api/mcp",
      "tools": ["product_search", "order_status", "return_request"]
    }
  },
  "trust": {
    "otr_id": "{{otr_id_optional}}",
    "verification_url": "https://orbexa.io/verify/{{domain}}"
  },
  "structured_data": {
    "schema_org": true,
    "llms_txt": true,
    "sitemap": "https://{{domain}}/sitemap.xml"
  },
  "policies": {
    "privacy": "https://{{domain}}/privacy-policy",
    "returns": "https://{{domain}}/return-policy",
    "terms": "https://{{domain}}/terms"
  },
  "contact": {
    "email": "{{support_email}}",
    "support_url": "https://{{domain}}/support"
  }
}
Deployment path: https://yourdomain.com/.well-known/agent.json

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3. Schema.org Product Template

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "{{product_name}}",
  "description": "{{product_description_50_to_200_words}}",
  "image": [
    "https://{{domain}}/images/{{product_image_1}}.jpg",
    "https://{{domain}}/images/{{product_image_2}}.jpg"
  ],
  "brand": {
    "@type": "Brand",
    "name": "{{brand_name}}"
  },
  "sku": "{{sku_number}}",
  "gtin13": "{{ean_or_upc_barcode_if_available}}",
  "offers": {
    "@type": "Offer",
    "url": "https://{{domain}}/product/{{product_slug}}",
    "priceCurrency": "{{currency_code_USD_EUR_GBP}}",
    "price": "{{numeric_price}}",
    "availability": "https://schema.org/{{InStock_OutOfStock_or_PreOrder}}",
    "seller": {
      "@type": "Organization",
      "name": "{{seller_name}}"
    },
    "shippingDetails": {
      "@type": "OfferShippingDetails",
      "shippingDestination": {
        "@type": "DefinedRegion",
        "addressCountry": "{{country_code_US_GB}}"
      },
      "deliveryTime": {
        "@type": "ShippingDeliveryTime",
        "businessDays": {
          "@type": "QuantitativeValue",
          "minValue": {{min_delivery_days}},
          "maxValue": {{max_delivery_days}}
        }
      }
    },
    "hasMerchantReturnPolicy": {
      "@type": "MerchantReturnPolicy",
      "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
      "merchantReturnDays": {{return_window_days}}
    }
  }
}
</script>

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4. Schema.org Organization Template

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "{{company_name}}",
  "url": "https://{{domain}}",
  "logo": "https://{{domain}}/logo.png",
  "description": "{{one_line_description}}",
  "foundingDate": "{{YYYY-MM-DD}}",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "{{street_address}}",
    "addressLocality": "{{city}}",
    "addressRegion": "{{state_or_province}}",
    "postalCode": "{{postal_code}}",
    "addressCountry": "{{country_code}}"
  },
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "customer service",
    "email": "{{support_email}}",
    "telephone": "{{phone}}"
  },
  "sameAs": [
    "{{social_media_url_1}}",
    "{{social_media_url_2}}"
  ]
}
</script>

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5. robots.txt Template (AI-Friendly)

# Traditional search engines
User-agent: Googlebot
Allow: /

User-agent: bingbot
Allow: /

# AI agent browsing (real-time crawling when recommending products)
User-agent: ChatGPT-User
Allow: /

User-agent: Claude-Web
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Applebot-Extended
Allow: /

# AI training (helps AI models learn about your brand)
User-agent: GPTBot
Allow: /

User-agent: Google-Extended
Allow: /

# Default rules
User-agent: *
Allow: /
Disallow: /admin/
Disallow: /checkout/
Disallow: /cart/
Disallow: /account/
Disallow: /api/
Disallow: /wp-admin/

# Sitemap
Sitemap: https://{{domain}}/sitemap.xml

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6. DMARC DNS Record Template

Type:  TXT
Name:  _dmarc
Value: v=DMARC1; p=quarantine; rua=mailto:dmarc-reports@{{domain}}; pct=100; adkim=r; aspf=r

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7. SPF DNS Record Template

Type:  TXT
Name:  @
Value: v=spf1 include:{{email_provider_spf}} ~all
Common email provider SPF includes:
  • Google Workspace: include:_spf.google.com
  • Microsoft 365: include:spf.protection.outlook.com
  • Zoho: include:zoho.com
  • Amazon SES: include:amazonses.com

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UCP Profile Configuration Skeleton

Deploy at /.well-known/ucp to declare the UCP capabilities your store supports: 
{
  "ucp": {
    "supported_versions": {
      "2026-04-08": {
        "services": {
          "shopping": {
            "checkout": {
              "transport": "rest",
              "endpoint": "https://yourdomain.com/ucp/v1",
              "schema": "https://yourdomain.com/ucp/v1/openapi.json"
            }
          }
        },
        "capabilities": {
          "dev.ucp.shopping.checkout": {
            "version": "2026-04-08"
          }
        }
      }
    },
    "payment_handlers": {}
  },
  "signing_keys": [
    {
      "kid": "your-key-id",
      "kty": "EC",
      "crv": "P-256",
      "x": "your-public-key-x-coordinate-base64url",
      "y": "your-public-key-y-coordinate-base64url",
      "use": "sig",
      "alg": "ES256"
    }
  ]
}
Deployment requirements: HTTPS required, no 3xx redirects allowed, Cache-Control must be public, max-age=60 or higher. For details, see: Book 3 Chapter 7

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ACP Product Feed JSON Template

The minimum viable JSON format for an ACP product (one Product with one Variant): 
{
  "id": "prod_001",
  "title": "Product Name",
  "description": {
    "plain": "Plain text description of the product"
  },
  "url": "https://yourdomain.com/products/prod_001?utm_medium=feed",
  "media": [
    {
      "type": "image",
      "url": "https://yourdomain.com/images/product-main.jpg",
      "alt_text": "Main product image description"
    }
  ],
  "variants": [
    {
      "id": "var_001_default",
      "title": "Product Name - Default",
      "price": {
        "amount": 7999,
        "currency": "USD"
      },
      "availability": {
        "available": true,
        "status": "in_stock"
      },
      "variant_options": [
        { "name": "Color", "value": "Black" },
        { "name": "Size", "value": "M" }
      ]
    }
  ]
}
Note: The amount field uses ISO 4217 minor currency units. $79.99 = 7999 (cents). For details, see: Book 4 Chapter 2

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MCP Server Configuration Template

MCP Server connection configuration for Claude Desktop (claude_desktop_config.json): 
{
  "mcpServers": {
    "otr-trust": {
      "url": "https://orbexa.io/mcp"
    },
    "your-commerce-service": {
      "command": "node",
      "args": ["path/to/your/mcp-server.js"],
      "env": {
        "API_KEY": "your_api_key"
      }
    }
  }
}
For details, see: Book 5 Chapter 4