G/T/D Dimensions — Governance, Transparency, and Data Quality
4.1 G Dimension: Governance
The G dimension answers one question: Do you have legitimate business credentials?G Dimension Signal Catalog
OTR evaluates 10 governance signals:Weight Allocation
The G dimension carries a weight of 20% in the OTR total score (under COLD mode).Characteristics of the G Dimension
The G dimension differs from other dimensions in an important way: not every merchant can achieve a high G score. An LEI number requires formal corporate registration. Public company verification applies only to listed companies. SEC filings apply only to companies listed in the United States. For small merchants, many G-dimension signals simply do not apply — and that is normal. OTR’s scoring system adjusts expectations based on entity type. A small independent online store will not be heavily penalized for lacking an LEI number. However, a domain that claims to be a large enterprise while lacking any governance signals will raise suspicion.Tips for Improving G Dimension
4.2 T Dimension: Transparency
The T dimension answers one question: Are your policies and information clear and transparent?T Dimension Signal Catalog
OTR evaluates 18 transparency signals:Weight Allocation
The T dimension carries a weight of 10% in the OTR total score (under COLD mode).Tips for Improving T Dimension
The T dimension is the most “democratic” dimension — it requires no corporate credentials and no technical expertise. It simply requires well-written policy pages. Priority order:- Privacy Policy — Must exist, and the content must be specific (do not use a generic template verbatim)
- Return Policy — Clearly state return conditions, timeframes, and procedures
- Complete Contact Information — Email, phone, and address (at least two of three)
- Schema.org Organization Markup — Make your company information machine-readable
- About Page — Introduce your company, team, and history
4.3 D Dimension: Data Quality
The D dimension answers one question: Is your product information complete, structured, and machine-readable?D Dimension Signal Catalog
OTR evaluates 21 data quality signals (including 4 penalty signals):Weight Allocation
The D dimension carries a weight of 15% in the OTR total score (under COLD mode).Why D Dimension Offers the Greatest Scoring Leverage
Based on analysis of global e-commerce domains:- Fewer than 5% of domains have an llms.txt file
- Fewer than 30% of e-commerce sites have complete Schema.org Product markup
- Fewer than 3% have both
Penalty Signals
The D dimension includes 4 penalty signals. These are not “deductions for absence” — they are “deductions for doing it wrong”:- Data Inconsistency — Markup says “in stock” but the page displays “out of stock”
- Missing Critical Fields — Product markup exists but lacks price or name
- Stale Data — Sitemap claims “updated today” but content has not changed in months
- Crawler Blocking — robots.txt actively blocks AI crawlers
D Dimension Differences by Site Type
OTR adjusts D-dimension signal weights based on website type:Practical Tips for Improving D Dimension
Refer to Book 6, Chapters 3-8, for detailed implementation guides.Next Chapter: Scoring Engine — COLD Mode — Weight algorithm, badge calculation, and score lifecycle