Skip to main content

​
Tools and Dashboard

​
12.1 AI-SEO Tool Categories

CategoryPurposeRecommended Tools
Structured data validationVerify Schema.org markup correctnessGoogle Rich Results Test, Schema.org Validator
DNS security checksVerify DNSSEC / DMARC / SPF configurationMXToolbox, DNS Checker
SSL inspectionCheck certificate status and configurationSSL Labs
AI trust assessmentComprehensive trust scoringORBEXA Verify, or a custom system
Crawler log analysisAnalyze AI crawler visit behaviorServer logs + analysis tools
Search engine managementSubmit Sitemaps, check index statusGoogle Search Console, Bing Webmaster

​
12.2 Free Tools in Detail

​
Google Rich Results Test

URL: search.google.com/test/rich-results Purpose: Check whether a page’s structured data markup is correct and capable of triggering Google rich results. How to use:
  1. Enter your product page URL
  2. Wait for the test to complete
  3. Check whether Product markup appears under “Detected structured data”
  4. Review any errors or warnings

​
MXToolbox

URL: mxtoolbox.com Purpose: Check DNS records, DMARC, SPF, DKIM, and other email security configurations. Common checks:
  • mxtoolbox.com/SuperTool.aspx?action=dmarc%3ayourdomain.com — Check DMARC
  • mxtoolbox.com/SuperTool.aspx?action=spf%3ayourdomain.com — Check SPF
  • mxtoolbox.com/SuperTool.aspx?action=dns%3ayourdomain.com — Full DNS overview

​
SSL Labs

URL: ssllabs.com/ssltest Purpose: Deep inspection of SSL/TLS certificate configuration with a security grade.

​
DNSSEC Debugger

URL: dnssec-debugger.verisignlabs.com Purpose: Specifically verify that DNSSEC is configured correctly.

​
Google Search Console

URL: search.google.com/search-console Purpose: View your site’s index status in Google, submit Sitemaps, and review structured data reports.

​
12.3 AI Crawler Log Analysis

Analyzing which AI crawlers visit your site is a direct indicator of AI visibility.

​
Identifying AI Crawlers in Server Logs

# Find AI crawler visits in Nginx logs
grep -E "ChatGPT-User|GPTBot|Claude-Web|ClaudeBot|PerplexityBot|Applebot-Extended" access.log

# Count visits by each AI crawler
grep -oE "ChatGPT-User|GPTBot|Claude-Web|ClaudeBot|PerplexityBot" access.log | sort | uniq -c | sort -rn

​
Key Metrics to Monitor

  • Visit frequency: How often AI crawlers visit
  • Pages crawled: Which pages AI crawlers focus on
  • Response status: Whether there are excessive 404 or 403 errors
  • New crawlers: Whether new AI crawlers have started visiting

​
12.4 Routine Workflow

​
Weekly (5 minutes)

  • Check whether the AI trust score has changed
  • Review AI crawler visit volume in server logs

​
Monthly (30 minutes)

  • Test 3-5 product pages with Google Rich Results Test
  • Check DNS security configuration (MXToolbox)
  • Check SSL certificate expiration date
  • Update llms.txt if there are new products or policy changes
  • Generate the monthly AI-SEO report

​
Quarterly (2 hours)

  • Comprehensive review of Schema.org markup coverage
  • Check whether robots.txt rules need updating
  • Verify the Sitemap includes all in-stock products
  • Benchmark competitor trust scores
  • Evaluate whether to register for an LEI or upgrade the SSL certificate
Next chapter: Monthly Optimization Checklist — Essential monthly AI-SEO maintenance tasks