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V/S Dimensions — Verification and Security Signals

3.1 V Dimension: Verification

The V dimension answers one question: Who are you? Before an AI agent recommends a merchant, it must first confirm that the entity behind the domain is real and verifiable. The V dimension does not rely on self-reported information (which can be fabricated) — instead, it cross-references identity through third-party public data sources.

V Dimension Signal Catalog

OTR evaluates 13 verification signals:

Weight Allocation

The V dimension carries a weight of 40% in the OTR total score (under COLD mode) — the highest of all dimensions. This is by design: in agentic commerce, identity verification is the bedrock of trust. Your security configuration may be excellent and your data may be complete, but if an AI agent cannot verify who you are, none of that matters.

Practical Tips for Improving V Dimension

GLEIF (Global Legal Entity Identifier Foundation) LEI registration is the single most effective V-dimension improvement for mid-to-large enterprises. An LEI number is a globally recognized corporate “ID number,” costing approximately $60-100 per year. Find a registration agent in your region at gleif.org.

3.2 S Dimension: Security

The S dimension answers one question: Is your site secure?

S Dimension Signal Catalog

OTR evaluates 15 security signals:

Weight Allocation

The S dimension carries a weight of 15% in the OTR total score (under COLD mode). Although it is not the highest-weighted dimension, most S-dimension signals are zero-cost, zero-risk configuration items. These DNS records and HTTP headers can be set up without paid tools and without affecting any website functionality.

DNS Scan Stage Guard

OTR has an important design feature: S-dimension signals are only scored after the DNS scan is complete. If the DNS scan has not finished (is in a pending state), S-dimension signals are displayed as “not scanned” rather than “missing.” This prevents false penalties caused by scan latency.

Practical Tips for Improving S Dimension

Refer to Book 6, Chapter 2: Technical Infrastructure for step-by-step configuration instructions. Ranked by impact:
  1. DNSSEC — One-click activation, high impact
  2. DMARC — A single DNS record, high impact
  3. SPF — A single DNS record
  4. HSTS — One HTTP header configuration
  5. CAA — A single DNS record
  6. DKIM — Requires coordination with your email service provider

Next Chapter: G/T/D Dimensions — Governance, Transparency, and Data Quality — Complete technical analysis of the remaining three automatically assessed dimensions